Investment - 1250€ (payment plans available)
Estimated timeline - 1 to 2 weeks
a focused and intentional brand foundation designed to help you step into the market with clarity and confidence. We define the core visual elements of your identity so you can show up consistently, professionally and aligned from day one. This offer provides the essential building blocks your business needs, crafted with strategy and care, so your brand feels cohesive, distinctive and ready to grow.
We begin with a strategic questionnaire to clarify your positioning, values and direction. From there, I develop a focused visual direction complete with a mood board to anchor your identity.
A versatile logo system including a primary logo, secondary logo and supporting submarks, ensuring you can show up confidently across every platform.
A curated colour system designed to reflect your values and create visual consistency across your brand presence.
Carefully selected typefaces that balance personality and professionalism, allowing your brand voice to be expressed clearly and consistently.
A refined brand board providing a clear overview of your new identity and how the elements work together.
One dedicated refinement round to ensure your identity feels aligned and intentional before final delivery.
Step 01 – a warm welcome
We begin with a complimentary discovery session where we take the time to get to know each other and ensure our collaboration feels aligned. You’ll share your aspirations and long-term vision, and I’ll guide the conversation with thoughtful questions to uncover what truly matters for your brand. It’s a calm, welcoming space to explore possibilities and determine which offer is the right fit for you.
Step 02 – getting you settled in
Once we decide to move forward, you’ll be welcomed into your private client portal, where everything is organised with clarity and intention. This dedicated space keeps our collaboration seamless and structured, from strategy insights to design drafts. All practical elements such as your proposal, contract and invoicing are handled smoothly through Dubsado, so you can feel fully supported from the very beginning.
Step 03 – crafting your brand
This is where your brand begins to take shape with care and intention. We start with a deep strategy session to clarify your positioning, vision and direction. From there, the design process unfolds thoughtfully, with space for feedback and refinement as your identity evolves. Every element is crafted to embody your brand’s true story.
Step 04 – ready to launch
Launch day marks the beginning of your next chapter. You’ll receive your full brand and website assets, along with a personalised walkthrough so you feel confident and fully equipped to step forward. I remain by your side during launch and beyond, ensuring everything runs smoothly as your new brand comes to life.
Yes, I do offer payment plans to make your investment more manageable. The initial deposit is non-refundable and necessary to secure your spot, but the remaining balance can be split into several payments. This way, you can bring your brand to life while reducing the financial stress.
The timeline for each package is outlined on each project page. However, please note that delays in providing feedback can greatly impact the overall timeline. I’ll do my best to keep things moving smoothly, but your timely responses are crucial to stay on track.
If you’re unsure which option best fits your needs, I’m happy to help! You can reach out to me via Instagram DM or email, and we can chat through the details. You can book a discovery call, where we’ll explore your goals and I’ll provide a personalised recommendation.
Absolutely! You’re welcome to add any additional elements during or after the project. These will be quoted separately, so you can customise your brand exactly the way you envision it.
This would be on a case-by-case basis. I generally prefer to work with clients where I’ve also created the brand identity, as this ensures a seamless, cohesive experience. However, if you have a professionally designed brand that aligns with my aesthetic, and we’re a great match, I’ll be happy to build your website.
Depending on the project, there may be some additional costs to account for, such as typography or photography licenses, domain name registration, etc. I’ll be fully transparent about these upfront, so there are no surprises.
I don’t offer logo-only projects. A logo is only one small part of a brand, and without a strong strategy, visual direction, and supporting elements, it can’t truly do its job. I believe in creating thoughtful brand identities that feel cohesive, intentional, and long-lasting — not just visually, but emotionally too. This approach ensures your brand can grow with clarity and confidence, rather than feeling incomplete.
Absolutely. Every project — and every brand — is different. If what you’re looking for isn’t listed, I invite you to book a discovery call. I’ll take the time to understand your needs, listen to your vision, and propose a custom solution and quote aligned to your needs.
This is considered on a case-by-case basis. I’m happy to support ongoing or standalone design needs when the existing brand and/or website are thoughtfully designed and align with my aesthetic and values. This ensures the work remains cohesive and intentional, both for your brand and for the creative process we share.
