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Studio Aigo is a brand identity and web design studio built around one belief: that a brand should feel like a world of its own, one your dream clients walk into and immediately know they belong.
I'm Emilie, the designer, strategist and person behind it all. I started this studio because I kept seeing the same thing: women building something real, pouring everything into their work, and showing up with a brand that didn't quite reflect it. I wanted to change that.
This page is a little about me, and a little about why I built Studio Aigo the way I did.
The best brands come from really understanding a person. Before I design anything, I listen. To what you say, what you mean, and sometimes what you haven't quite found the words for yet. That's where the good work starts.
I care about the people I work with. That shows up in how I communicate, how I give feedback, how I handle the hard moments in a project. Working with me should feel good, not just produce good results.
I'm not interested in making something that just looks nice. I want your brand to feel genuinely like you, honest, specific, and impossible to mistake for anyone else's.
I started Studio Aigo because I kept seeing the same gap, women doing beautiful, meaningful work, but showing up with a brand that didn't reflect any of it. Not because they didn't care, but because nobody had taken the time to really understand them before picking up a design tool. That's what I wanted to change. And that's what this studio is built around.
I'm Emilie, the brand and web designer behind Studio Aigo.
I'm a reader, a surfer, a skier, a tea drinker, and an occasional gouache painter (just for me, those notebooks stay firmly in my drawer). I have a cat called Poppy who I'm completely obsessed with. I didn't study design, it found me. And it turned out to be the best thing that ever happened.
Originally from France, I spent most of my teens and early twenties living abroad — Malaysia, Canada, Germany — and those years shaped how I see people, how I listen, and how naturally I connect with women from completely different backgrounds and cultures. Today I work with clients from all over the world, and honestly that's one of my favourite things about this job.
I also have a master's in marketing, which means I bring strategy and creative direction together in a way that goes beyond making things look beautiful. Every project starts with understanding who you are, who you're for, and what you want to say, before we touch a single font or colour.
Past clients say working with me feels like working with a close friend. I think that's because I genuinely care, about your business, your story, and getting it right. I listen more than I talk, I feel a lot even when I don't show it, and I won't stop until your brand feels completely, unmistakably you.
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