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The Copy Club was created by Hannah Hayes, a UK-based copywriter passionate about storytelling and brands full of personality. Inspired by her love for books, words and nostalgic memories spent at her grandparents’ cottage playing Scrabble and crossword games, the goal was to create a brand identity that feels warm, familiar and full of character. The intention was to create a visual universe that feels personal and inviting, like pages filled with notes, rewrites and ideas shared over coffee. The challenge was to balance editorial elegance with a playful and nostalgic touch, while still positioning Hannah as a thoughtful and professional writer.
The resulting identity blends editorial typography, nostalgic references and handcrafted details to create a brand that feels expressive and approachable. A palette inspired by aged paper, ink and vintage books brings warmth and softness to the visual identity, while striped patterns and playful compositions add rhythm and personality. Hand-drawn illustrations inspired by vintage elements and games subtly reference Hannah’s childhood memories and passion for language, welcoming people into her world. Elegant typography balances these more playful elements, creating an identity that feels both creative and refined. Together, these details shape a brand that feels thoughtful, personal and welcoming, reflecting Hannah’s ability to craft writing that feels intentional, human and full of personality.
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