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Claya

ceramic studio
The brand bloom

The Story

Ana runs a small ceramic studio in Portugal. Her work is quiet and considered, each piece made by hand, shaped slowly, finished simply. She didn't want a brand that felt designed. She wanted something that felt like the clay itself: honest, grounded, a little imperfect in the best way. The challenge was creating a visual identity that didn't overpower the work. The brand needed to exist around the objects, not compete with them.

What we built

The identity is built from texture and restraint. A soft, hand-drawn logo sits somewhere between structure and imperfection, like something pressed into clay rather than printed on paper. The logo marks were designed to live directly on the objects themselves, through stamps and embossing, becoming part of the material rather than sitting on top of it. An earthy palette, minimal type and tangible applications, packaging tape, stamped details, a tote bag, extend the identity into the physical world. The result is a brand that feels like it has always existed. Calm, grounded and quietly expressive.

This project was created as part of The Brand Bloom, a brand experience for founders who want their brand to be lived, felt, and remembered.
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shell bouquet illustration from studio aigo

You've built something real. Let's make sure your brand shows it.

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